WCA-TV is a non-profit organization dedicated to serving the residents of Watertown, Massachusetts. As a non-profit, we cannot advertise or run any paid programming on our channels. However, we can offer sponsorships to businesses in Watertown for broadcast on our channels, website, and community bulletin board. In addition, we can offer sponsorship of a specific program or underwriting for various sporting events. With over 7,500 subscribers and hundreds of viewers online, this is a unique way to benefit your business while also supporting the community!


  • Exposure on a local level where your customers live
  • Contributions are tax-deductible
  • Gain recognition as a community benefactor
  • Provide a service to the citizens of Watertown by bringing coverage of the city and it’s events into their homes

Sponsorship Tiers

Annual Sponsorships

  • $150
    • Social media post
    • Website/newsletter recognition
    • Bulletin Board graphic
      • 10 seconds in length
      • Two days a week
  • $300
    • Social media post
    • Website/newsletter recognition
    • Bulletin Board graphic or video
      • 15 seconds in length
      • Four days a week
  • $500
    • Social media post
    • Website/newsletter recognition
    • Bulletin Board graphic or video
      • 30 seconds in length
      • Seven days a week
      • Work with WCA-TV to create a video if you don’t have one to submit

Program Sponsorships

  • Watertown Cable News
    • $500
    • Logo added to sponsor reel at the beginning of the show

Sports Underwriting

  • $250
    • Field hockey, soccer, wrestling, volleyball, lacrosse, OR baseball
    • Three (3) pre recorded audio spots played throughout the duration of the game
      • Produced by business or by WCA-TV staff member
  • $300
    • Football, basketball, OR hockey
    • Three (3) verbal spots read by WCA-TV announcers throughout the duration of the game


Underwriter/sponsor messages may:

  • Identify and depict sponsor's products or services
  • Show a logo
  • Use a well-established slogan or corporate positioning statement
  • Show a telephone number
  • Show a web site address

Underwriter/sponsor messages may not:

  • Use comparative or superlative language
  • Offer price, discount or financing information (including "free")
  • Use "calls to action" which direct the viewer to call, visit, try or compare, etc

Sign Up

If you are interested in signing up for a sponsorship, please contact donations@wcatv.org. If you already have promotional materials, please share them with us. If not, we can work with you to create a graphic or short video segment depending on your chosen sponsorship tier.

Our Sponsors